In 2023, our client successfully acquired their largest competitor in Canada.
Challenge
The acquisition included only the Canadian operations, not the competitor’s domain, which restricted our ability to implement redirects, resulting in initial traffic and revenue loss.
Our Role
We led the post-merger integration (PMI) for digital marketing, focusing on website consolidation, local SEO, and maintaining citations.
Solution
Despite these limitations, we developed creative strategies that allowed us to regain the lost traffic within 6 months.
Insight
Had we been involved earlier in the pre-merger phase, we could have provided critical guidance to ensure that necessary steps were taken, securing a smoother transition and mitigating revenue impact.
